Trend 1: From Flashy Technologies to Smart Daily Applications
The intelligence showcased at AWE2023 is no longer an abstract collection of advanced technological concepts, nor is it simply a flashy display that makes people wonder whether it is smart or silly. Putting people first, intelligent technologies are increasingly integrated into user demands, making intelligent products more versatile, convenient, and interactive.
◆ Smart products. Intelligent products have become smarter in terms of specific functions.
◆ Smart scenarios. Smart solutions are provided for real–life scenarios.
◆ Whole-house smartness. Live the future in smart homes.
Trend 2: The Return to Core Product Value Powered by Technological Upgrades
AWE2023 presented a major trend: products are returning to their true value. After years of development, companies and researchers are reconsidering the original intentions behind the development of these product categories, as they attempt to improve and innovate core functionalities with modern technology to meet real user demands.
This is what core product value looks like:
◆ TVs provide family entertainment.
◆ Refrigerators keep our food fresh for a longer period of time.
◆ Washing machines clean clothes more effectively without causing damage.
◆ Air conditioners deliver indoor comfort.
◆ Kitchen appliances create delicious meals while enhancing dietary nutrition.
◆ “Horizontal expansion” and “vertical upgrade.” Products should satisfy more user demands while upgrading existing functions.
Trend 3: Digital Life Brought by the Leap from Real to Virtual
AWE2023 provided a great opportunity for visitors to get immersed in a wide range of digital real-life scenarios, covering large-scale applications like smart city, smart healthcare, smart education, and autonomous driving, small innovations such as VR/AR, wearables, smart home appliances, and service robots, as well as AI-powered technologies that include smart voice control, gesture control, and image recognition.
◆ Displays are ubiquitous in the digital age.
◆ The line between the real and virtual worlds is becoming increasingly blurred.
◆ Digital technologies are reshaping human–machine relationships, offering more convenient and smarter interactions.
◆ Data from smart products is shaping our digital profiles.
◆ The commercial sector has showcased large-scale digital scenarios.
Trend 4: Smart Applications Penetrating All Fields
Many leading players in the home appliance and consumer
electronics industry are striving to break boundaries and expand their
business coverage on a strategic level. They are no longer just bringing
products to consumers but also a brand-new attitude toward life. At
AWE2023, we witnessed cross-industry applications spanning areas such
as home appliances, automobiles, outdoor equipment, esports, IP, mobile
phones, education, and fashion trends with Chinese cultural elements.
◆ Automobiles.
◆ Mobile phones.
◆ The boom of camping is driving the trend of “camping
electrification”.
◆ Companies are venturing into the medical field.
◆ Collaborations across industries.
◆ Esports
Trend 5: From Product Packages to Scenario-specific Applications, Capturing Users with Hardcore Features
Home appliance packages are made to captivate consumers by
offering unique designs that cater to different household styles.
However, over the years, as we look beyond the appearance of packages,
we have seen a profound transformation in the nature of these products,
as brands offer distinct product features tailored to different user groups
and specific scenarios.
◆ Companies now work with multiple partners to create multi-brand
solutions covering diverse scenarios.
◆ Top players have developed a wide range of consumer scenarios
leveraging their extensive product portfolios.
◆ Brands are showcasing personalized scenarios through innovative
niche products.
◆ Business scenarios
Trend 6: Embracing Green Lifestyles
Green technologies and energy conservation have long been a focus of the home appliance and consumer electronics industry. In recent years, China established carbon peaking and carbon neutrality goals, driving green and low-carbon technologies and solutions to new heights. With years of industry-wide efforts, eco-friendly and low-carbon lifestyles are becoming increasingly accepted by the public.
◆ Making concerted efforts to promote green and low–carbon development has become the consensus of the entire industry chain.
◆ As energy–efficient products continue to grab market shares, the consumption of non–renewable resources like natural gas and water has seen a marked decrease.
◆ Renewables and clean energy technologies have become more prevalent.
◆ Efforts have been made to explore smart energy management.
◆ Embracing the circular economy and adopting green lifestyles are key to achieving low–carbon development across all sectors.
Trend 7: The Shift Towards Health Management in Product Development
In 2023, health has become a key theme of innovation for almost all products. In the realm of health-focused innovations, the industry is striving to deliver new value to users by transitioning from specific health products to interconnected home health management.
◆ Demands for health are fully embodied in product features and technological R&D.
◆ AWE2023 has presented initial innovations in the deep integration of health demands and home appliances. Health–focused appliances have evolved from a niche category into a multi–scenario product hub that enables smart interconnections and can be customized on demand.
Trend 8: Meeting Individualized User Demands Across All Segments
In a niche economy with all kinds of user communities, in addition to quality, consumers increasingly focus on individual experiences and are willing to pay for products offering unique, creative features.
At AWE2023, many brands showcased innovative products tailored to a wide range of user groups, covering Generation Z, the elderly, mothers and babies, singles, travelers, and pet owners.
◆ Generation Z
◆ The elderly
◆ Mothers and babies
◆ Singles
◆ Pet owners
◆ Travelers
Trend 9: Integration and Reorganization to Incorporate More Technologies
Home space is always limited, but that couldn’t stop our consistent pursuit of a better life. People desire refined living arrangements with various appliances. However, the limited living space couldn’t accommodate the increasingly versatile home appliances. Driven by this demand, AWE2023 presented a clear trend of integration.
The idea of appliance integration mainly involves the combination of similar functions and the reorganization of different categories and relatively independent appliance units.
Trend 10: Unveiling the Beauty Within, Design Aesthetics Beyond Appearance
At AWE2023, different categories of home appliances and consumer electronics showcased their pursuit of international design aesthetics. As they become more sophisticated, the products impressed us with delicate craftsmanship in terms of texture, material, touch, and lighting details, creating visually captivating experiences. Breaking traditional boundaries and transcending mere appearance, the most impressive works resolved structural design challenges to improve product performance, unveiling the beauty within.
◆ Design aesthetics embodied in the home experience.
◆ Captivating visual designs.
◆ Designs that capture the eyes as well as the mind.
◆ Enhancing performance through design to spearhead innovation.
(This article has been sourced or excerpted from https://awe.com.cn/ and is being shared here for informational purposes. We recommend visiting the original source for the full article)