Introduction to Sustainability Marketing
WFA (World Federation of Advertisers) has released its “2023 Sustainable Marketing Report.” Over the past two years, organizations worldwide have come to realize the scale of transformation required to achieve the United Nations Sustainable Development Goals.
It’s no longer a question of whether marketing should consider climate change and other sustainability issues as relevant. It’s about reviewing our plans and commitments, assessing if and how we can address the challenges we face.
The scale and urgency of this shift are akin to the digital revolution reshaping how we communicate, connect, and consume.
If we approach the climate crisis from the same perspective, we can recognize its potential to drive transformative change and create a more sustainable future for all.
Explore the Sustainability in Fitsbuy here: Sustainability in Sourcing
The Key to Sustainable Development and Marketing
The key to sustainable marketing lies in advocating and adopting circular principles across all aspects. According to research findings, the Circular Marketing and Growth Framework aim to rethink marketing’s role in business and society, making marketing part of the solution. The framework consists of five levers:
- Sustainability comes first. With digital transformation, sustainability cannot be seen as a standalone function. It requires us to view the world through a new lens.
- Radical innovation. Consider sustainable innovation as a strategically driven transformation opportunity by marketing, not just a tactical one.
- Transformational relationships. Shift from transactional, limited-impact partnerships to transformative relationships, including both internal and external ones.
- Turning creativity into action. Achieve marketing’s creative potential through action-oriented sustainable communication.
- Redefining value. Move from a singular financial perspective to a more comprehensive success perspective, considering environmental and social impacts alongside financial metrics.
Full Report of Sustainability Marketing
Explore the Sustainability in Fitsbuy here: Sustainability in Sourcing
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